On the occasion of her 28th birthday, Korean influencer Song Ji-a, known for her unique beauty and polished visual world, shared a series of enchanting photos on her Instagram account @dear.zia.

While beauty companies have consistently sent social media influencers to Bora Bora and Mexico for “brand trips,” this year, a troop of influencers traveled to South Korea to explore the ...

COSRX Advanced Snail 96 Mucin Power Essence Gel tried and tested - plus everything you need to know about snail mucin ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

and add some of these Korean beauty bests to your cart ... Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces.

When Joshua Dupaya, a beauty influencer, first got into Korean products in 2016, for instance, he sourced them mostly from “trusted eBay sellers,” he told me. Cosmetics have become a fairly si ...

“This helps consumers see the benefits of products on influencers that reflect their own skin tones and types,” says Park. Though there are cultural differences in beauty standards between ...

Korean beauty (K-beauty) is rapidly transforming the Indian skincare market with its innovative products and multi-step routines. Driven by social media influencers and a desire for radiant skin ...

Other Medicube products that are top picks by TikTok beauty influencers are also on sale. Don't miss out on these deals on Jenner's top Korean skincare products to help you achieve radiant glass ...

In recent years, retailers have seen a boom in Korean skincare sales, in part thanks to social media influencers ... CEO and founder of her own beauty line Ranavat, says the cosmetic industry ...