The top five Korean cosmetics brands in U.S. e-commerce--which include Beauty of Joseon, Medicube and Biodance--saw online ...

On the occasion of her 28th birthday, Korean influencer Song Ji-a, known for her unique beauty and polished visual world, shared a series of enchanting photos on her Instagram account @dear.zia.

I can use less foundation also.” Powered by the expertise of popular beauty influencer Saeron Min, Rom&nd quickly won over Korean beauty lovers with quality formulas and trend-forward colorways ...

Korean products stand out for high quality, innovative use of natural ingredients and unique formulations, the demand for them driven by a growing cultural influence ...

When Joshua Dupaya, a beauty influencer, first got into Korean products in 2016, for instance, he sourced them mostly from “trusted eBay sellers,” he told me. Cosmetics have become a fairly si ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar ...