Kyle Larson dethrones Chase Elliott as the top NASCAR merchandise seller, reflecting a shift in fan engagement and brand ...

Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...

Kyle Larson leads NASCAR merchandise sales in the 2025 season, surpassing Chase Elliott as fan interest surges mid-season.

IndyCar's second day of qualifying for the Indy 500 will start and end an hour later than a year ago, forcing Kyle ... for Larson to arrive at North Wilkesboro Speedway — the track 75 minutes ...