Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback to the glory days, it's a statement of identity. This crest resonates deeply with fans and ...

Everton have announced that Leeds United chief ... night prior to the crest being revealed and he still came in and faced the music having had to tell his boss the badge was an awful idea!