A new typeface combines uppercase and lowercase letters ... automaker as a high-end luxury EV brand, and, as its next move, Jaguar is relaunching with a set of new logos and a refocused design ...

Before cocktail hour, I asked Scott a question that generates countless headlines, but few concrete answers: What is luxury in fashion today? Is it a $910 quarter-zip fleece? A $20,000 Hermès Birkin?

They are not alone – the luxury world has also seen its share of logo changes over the years ... thinned out the letters and pushed them closer together (what we in the industry call kerning).

Logan Home, specializes in refashioning heritage luxury accessories ... Horne a cease and desist letter, demanding his label stop selling products bearing its logo and other brand signifiers.

Jaguar transformation starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept ... to be an upper-case letter. Jaguar also mentioned the ...