The smell of food wafted through Garcia Center as students and staff sat at tables eating and making parols, a star-shaped ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The Indian government has ordered smartphone makers to preinstall its Sanchar Saathi app on all devices, a move that is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing is moving faster than ever, and somehow, it’s getting shallower. The industry’s ...

Marketers are rethinking what success looks like. As the digital landscape evolves and consumer attention becomes increasingly fragmented, brands are moving beyond traditional metrics like impressions ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

Fortune Foods, for its Chakki Fresh Atta, wanted to move away from a functional commodity to an emotionally relevant brand. While Ogilvy India conceptualised the commercial ‘roti ki mehnat’, Social ...

My friend turned to me the other day with a sly smirk and whispered, “Are you also part of Group 7?” I shook my head, unsure of what she meant—feeling left out of whatever secret club she was ...

Anthropic announced Skills for Claude on Wednesday. Users are able to create their own, custom Skills. Bear in mind that more access to personal data means more risk. Anthropic launched Skills for ...

Reddit's powerful network effect, vast user-generated content, and strong brand create a durable moat with little real competition. Rapid user growth and surging ad monetization, including dynamic ...