In the fast-paced digital marketing environment, the need to create content that is visually stimulating is always present.

In this article, Rahat Behari of Blue Ocean IMC examines why the modern marketer needs a coder’s mindset as campaigns shift ...

In the AI era, marketers cannot test their way to success. Rather, marketers must stop testing and start experimenting.

If you have an internet device then unless you have purposely switched it off it's highly likely that your device is keeping track of your location, and that this information is being used within a ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever's Senior Marketing Director ...

The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...

Private label products have outgrown their “cheaper alternatives" reputation. Retailers are rethinking their fit in the ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

In a business, do you want to make your workers more productive, or do you want to replace them with something more ...

Paylocity reports workplace innovation will reshape business operations by 2026, focusing on AI integration, leadership ...

TikTok’s rise during the pandemic created a new playing field — ordinary people with no prior public presence could be ...