Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others. The Clorox-owned brand teamed with the iconic ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

Armed with analytics, teams are playing outfielders deeper than ever, and doubles and triples are vanishing. Can a rule ...

Miranda Hipwell becomes chief executive of Adam & Eve\TBWA, as FCB’s Katy Wright becomes chief client officer at AMV BBDO.

The Better Business Bureau of Southern Arizona put out a warning Tuesday about a Tucson promotion company that canceled a cruise featuring R&B singer R. Kelly and "disappeared with their money." But a ...