From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the ...

There is a pattern that repeats itself in marketing whenever uncertainty rises. The ground shifts, the signals get noisier, ...

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with ...

The surge in interest around Market Mix Modelling (MMM) says less about the brilliance of the models and more about the ...

Handouts are not uncommon at industry events. But at Mutinex’s Marketers & Money, attendees might have been surprised when an ...

NIQ has earned a partner badge in TikTok’s newly launched Media Mix Modeling program – a focus area within TikTok’s Marketing Partners Program.

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling(TM), the first measurement platform designed ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

As marketers navigate an increasingly fragmented media landscape, a new global study from researcher Kantar and social-media giant Meta finds that marketing mix modeling (MMM) is more vital than ever, ...