LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on developing a marketing mix strategy for an infused water ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...

There seems to be a consensus that digital marketing and healthcare just don’t mix. Between regulatory compliance, data limitations, and privacy constraints, healthcare marketers have plenty of ...

Most of us are digital creatures today. It seems we’re always plugged into some sort of communications designed to inform, entertain and motivate us. And the level of control we have to adjust these ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University ...

Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses. In addition ...