After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

In any conversation about shifting advertising spend, it’s essential to look at data around what brands are spending, who ...

Social media platforms have evolved beyond simple tools for staying in touch with friends and family. With billions of active ...

According to VisitGreenvilleSC, 81% of travelers use social media to determine where to visit. Content from these creators ...

In Ask an Influencer, Business of Home explores the creator economy. This week, we spoke with designer Chloe Legras, founder ...

An early start to holiday marketing, Netflix-Warner Bros. deal raises issues, Sabrina Carpenter beats White House social ...

Upwork details 20 side hustle ideas for supplementary income, emphasizing creativity and flexibility to meet holiday expenses ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are ...