The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Social media platforms have evolved beyond simple tools for staying in touch with friends and family. With billions of active ...

Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

Reno Macri is a Managing Director at Enigma Visual Solutions Ltd, a leading exhibition design and event marketing company in the UK. Specialising in exhibition services like stand design & build, ...

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Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Founded in 2019, the VaynerX agency saw 20% YoY growth last year and has driven business growth for brands such as Utz.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Shoppers are discovering brands and products via social media ads, ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.