After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

Jaguar’s new logo upsets the fans Jaguar will be heading into the new year with a focus on its recently announced all-electric future. Ahead of employing its big plans, the brand has given ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...

Although the company's name logo will look slightly different, Jaguar plans to keep its signature animal as it leaps into this new chapter. Instead of the recognizable silver jaguar, the company ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

Jaguar has a new brand identity. This includes a new logo and several design elements. The first all-new Jaguar EVs will ...

The British luxury vehicle maker Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand. The manufacturer unveiled a ...

What this controversy is all about might ultimately be a matter of taste, but this isn’t the first time in the history of Jaguar that the name and logo underwent such profound metamorphoses.

Jaguar has unveiled its new logo ahead of its electric-only reinvention. Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...