One advice that the CEO of GM - Mary Barra, and the Global Brand Building Officer of P&G – Marc Pritchard give unanimously is ...

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

Brands like Oscar Mayer, Planters and Red Bull provide college students with unique opportunities to drive their products on ...

Chinese advertising platforms such as Mintegral and TikTok for Business are gaining influence overseas, as more Chinese companies make progress in going global, according to the latest report released ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, ...

Taylored Dental Care Keighley has announced that consultations are now open for new patients interested in teeth whitening and other cosmetic dental treatments. The announcement follows a noted rise ...

T-Mobile declined to participate in the NAD probe because of a lawsuit filed by AT&T against the group, a spokesperson said.

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

The 2025 AppsFlyer Performance Index has been released, and Gamelight, the leading rewarded UA platform, has once again demonstrated its strength as a top ...

Fuel payment technology is a key strategy, but drivers also respond to food variety, healthier options and loyalty offerings, ...