An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Google Optimize, the freemium A/B testing and analytics Google tool, is being sunset. Google Optimize and its larger enterprise version, Optimize 360, will no longer be available from September 30, ...

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

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