Before playing a single NFL down, Sanders’ personal brand is outselling rookies and redefining athlete entrepreneurship.

The Nikefication of the NFL will continue. One of the overlooked items that emerged during the draft is this: Starting in ...

The concept, now known as the “Rivalries” program, will mimic what Nike has done with the MLB and the NBA in recent years.

Get ready to see a different-looking Tennessee Titans team on the field in 2025. Not only did they make massive changes to ...

Thanks to one of his new teammates, rookie running back Ashton Jeanty will wear a familiar jersey number with the Raiders.

The NFL is introducing a new program to design alternate uniforms for all 32 teams, but the Ravens will be one of the last to ...