The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

When Netflix introduced its ad-supported tier in late 2022, it wasn’t exactly a surprise. Other mainstream streaming services had been widely adopting the strategy, much to viewers’ protests.

Now Netflix believe generative artificial intelligence can help with that process. Netflix announced on Wednesday its latest overhaul of its TV homepage. While many of the changes are aesthetic ...

Netflix is making big updates to its homepage to improve engagement and cut down on decision fatigue. The changes aim to boost time spent as Netflix shifts focus to engagement from subscriber ...

Maleah Joi Moon, Chibuikem Uche, Cornell Young IV, Jordan Hall and Alijah Kai Courtesy/Ben Cope/Joshua Shelton / Getty Images EXCLUSIVE: Netflix’s A Different World spinoff pilot has cast 6 in ...

Per Deadline, Madonna will executive produce alongside “Stranger Things” EP Shawn Levy, whose 21 Laps banner has an exclusive TV overall deal at Netflix ... a Virgin” icon; that film ...

Media giants like Netflix, Disney, and Warner Bros ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

Netflix will continue to find love and uncover secrets as the streamer renewed Love on the Spectrum and Million Dollar Secret for new seasons. Love on the Spectrum will return to Netflix with ...

Netflix will introduce generative AI ads starting in 2026. These ads will feature interactive mid-roll and pause elements. Netflix claims AI will enhance ad relevance by targeting viewers ...

She teased her followers on Instagram when she posted a snap of a cast list with the Netflix logo on it. She also shared a peak of a Netflix script, and posted a photo of her and Skins star Kaya ...

Netflix co-CEO Ted Sarandos discussed challenges entering China. Multiple attempts were made by Sarandos to gain foothold in the Asian country. Censorship prevented any Netflix content from airing ...

The Love Island host announced her new job with the streaming giant on social media by sharing a photo of the Netflix logo on a sheet of paper with the word 'cast' written across it. It is unclear ...