General Motors is working to remake its public image with a new logo ... of GM's Ultium battery platform. Ultium will power nearly all of GM's future EV lineup from mass-market to high ...

According to Business Insider, the new logo will have the same GM letters but in lower case. The new design is reminiscent of what you would see in an app store on your mobile device. The rounded ...

“This is only the fifth logo change in 113 years” A new marketing campaign will punctuate GM’s shift to electric vehicles. Tipping Point author Malcolm Gladwell has been tapped as a ...