Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max, the app formerly known as HBO Max, is getting a new name this summer ... Discovery, said in a news release Wednesday. Casey Bloys, chairman and CEO of HBO and Max content, said the HBO ...

Note that while HBO and Max have carried separate commercial branding during that time, they’ve competed under one “HBO/Max” label for industry awards. In a press release, WBD said ...

The move was announced today (May 14) in a press release, alongside a presentation ... Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the ...