In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

AI search and answer engines are rapidly changing how organizations get found, trusted and cited online. This webinar will help PR and marketing teams learn how to use press releases as a strategic ...

An early start to holiday marketing, Netflix-Warner Bros. deal raises issues, Sabrina Carpenter beats White House social ...

A different approach to customer acquisition is needed for businesses to survive, let alone thrive, in this new era of AI ...

Digital marketing agency Digiexe, spearheaded by experienced marketer Jitendra Vaswani, shows how integrating AI in every ...

In Southeast Asia, performance marketing has reached an inflection point. What began as a discipline defined by optimisation ...

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad ...

AI’s output is only as good as its input. If you want your productivity to reach new levels, focus on crafting prompts that are clear, specific and intentional. Define what you need. Don’t accept the ...

CIO John Fraser sits down with host Lucas Mearian at the CIO 100 event to talk about how his company unified technology after ...

MullenLowe Sri Lanka has been awarded Gold as Rest of South Asia’s Creative Agency of the Year at the Campaign Agency of the ...