IN perhaps its most ambitious move to place the country firmly on the global tourism map, Zimbabwe is now extending its energies in securing international visitors to the country through strategic ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

UAE reinforces its role as a global media hub with the summits successful conclusion of the debut edition, which drew 57.5 ...

Disney's daring $1 billion investment in OpenAI raises eyebrows. As the entertainment giant ventures into AI, concerns about ...

Negative 1%, showing a 13 percentage point year-over-year improvement and marking the best level as a public company. Annual ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

AI search and answer engines are rapidly changing how organizations get found, trusted and cited online. This webinar will help PR and marketing teams learn how to use press releases as a strategic ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...