Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

Adverts for Nike, Superdry and Lacoste have been banned for making misleading claims about their green credentials. The UK's ...

Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the ...

In celebration of Nike’s 30 th anniversary of its “Just Do It” campaign, the company—to the delight of many—got controversial. On Labor Day, Nike broke the internet with a powerful ad showcasing an ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d ...

Online sales grew 31% over Labor Day weekend following the launch of a "Just Do It" campaign featuring Colin Kaepernick — a 17% higher increase than for the holiday weekend in 2017. Outlook: More than ...

Nike Inc.’s decision to feature Colin Kaepernick in its latest “Just Do It” advertising campaign predictably blew up the internet. In one video, Nike shoes were set on fire. John Rich, half of the ...

Nike caused an uproar this month with its ad featuring former NFL quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoemaker’s stock is up and sales ...

Identity and emotions: These are the cornerstones of Nike’s marketing strategy. In the class that I teach at the Wharton School on customer behavior, I often challenge the students to name for me any ...

Federal prosecutors say a former Nike marketing manager embezzled $1.4 million dollars from the Beaverton-based shoe and sportswear giant by steering work creating Nike pop-up stores to a friend’s ...