There’s a reason Substack and Beehiiv are so hot right now: Email is a powerful tool. Billions of people check their inboxes every day, giving the medium more reach than any social media platform on ...

In a rush to acquire customers through Twitter and Facebook, email marketing is often dismissed as outdated and out fashioned. Why craft an email when you can engage on social media? But don't dismiss ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here’s how you can use that insight to write emails they actually want to open. Many Gen Zers actively check ...