Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

Consumer packaging dumps 19 million metric tons of plastic waste into the environment each year, according to the nonprofit ...

This creates a false sense of progress and utilises consumerism to boost company profits rather than prioritising environmental sustainability. In reality, consumers may unknowingly cause more harm to ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price bundling. In such cases, you probably spent more money than you originally ...

In recent years, we’ve traded Diet Coke for prebiotic soda, and 100-calorie snack packs for pints of high-protein ice cream.

Nigerian Bottling Company (NBC), a consumer-packaged goods company in Nigeria, recently reaffirmed its commitment to ...

Are we truly reducing our footprint, or are we just trading plastic bottles for a mountain of stainless steel, each promising ...

Trump announced his Liberation Day Tariffs just after 30-year-old Irene Ham spent over $60,000 on inventory to launch her ...