The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

Consumer packaging dumps 19 million metric tons of plastic waste into the environment each year, according to the nonprofit ...

The ‘better-for-you’ snack market is booming. But do the health claims live up to the marketing? To participate in the $2 ...

With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Containers & Packaging stocks as well as other industrys. Choosing Which of the ...

If the marketing campaigns cost more than the steps taken toward sustainability, it is a clear case of greenwashing. Some companies, for example, now place green leaves or green packaging on their ...

For example, they may be less likely to choose products with eco-friendly packaging or reduce their consumption of single-use plastics. Several psychological factors contribute to this gap.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Visa and Mastercard are examples of a duopoly that dominates the payments industry in Europe and the United States. One disadvantage of duopolies is that consumers have little choice in products.

These innovations demonstrate the packaging industry's commitment to enhancing consumer experience while addressing inclusivity concerns. Learn more about ThePackHub's Innovation Zone here. Aldi's ...

The AI boom has ushered in unprecedented opportunities, but it has also created significant challenges in packaging ... be tied to measurable value. For example, an AI-driven automation solution ...