From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

In the Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are in: the character of the speaker (ethos), the emotions of the audience (pathos), ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

Left unchecked, the technique, which weaponizes emotional data for political gain, could erode the foundations of a fair and informed society. By Aram Sinnreich & Jesse Gilbert / MIT Press Reader ...

Log-in to bookmark & organize content - it's free! State debate commission officials and political scientists discussed the role that debates play election outcomes. They explained how optics, ...

Abstract: How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs ...

Pathos AI, Inc. (www.pathos.com) announced today that it has entered into a worldwide license agreement to develop FT-7051, a small molecule CBP/p300 inhibitor program from Novo Nordisk as Pathos’ ...

In the age of information, why do so many people keep getting away with crazy lies? Why do people still fall for the con? We know that a con is a deception. However, the term “con artist” or the ...