Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Don't miss: Pepsi takes over global landmarks with refreshed logo At the heart of the campaign is a visual cue, the "taste face", described as the split-second, involuntary expression of bliss ...

Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar ...

When PepsiCo acquired Poppi for a reported $1.95 billion, the headlines focused on the exploding functional soda category, the brand's massive retail footprint, and its TikTok dominance. But let's be ...

For example, when we launched the Pepsi Titan Project (the company’s first logo and visual identity refresh in 14 years) it wasn’t about performance marketing alone. Taking over massive buildings and ...

Alok Chakraborty is a seasoned IT project management professional with over 22 years of experience in consulting. He has ...

PepsiCo is one of the largest food and beverage companies in ... the limited-time exhibition journeys through the rich, ...

PepsiCo is one of the largest food and beverage ... multifaceted world of Asian visual storytelling, paying homage to its historical […] Navigating the transition: 5 ways to know if it’s ...

Students from the School of Visual Communication are still talking about what they learned after participating in a weekend ...