Author suggests Perceptual Mapping technic for deciding the vendor offerings and project need. Also suggest some of the risk mitigations for a successful integration of the 3rd Party IP into the ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Once you know how to determine your competitors' positioning, you can use a technique I call "perceptual mapping" to see how a particular company is positioned relative to its competitors. This is my ...

Consumers' online information searching and sharing behaviors leave traces, which can be analyzed to infer their interests and perception of the market. In the past few years, academics and ...

Health Communication; Research Methods; Statistical Modeling. Development of effective health campaign message strategies; Development of perceptual mapping and cognitive modeling and simulation tools ...

Dr Büyükkurt's current research interests center on probabilistic choice models, perceptual mapping, consumer and management judgments under uncertainty, and assessment of subjective probability ...