Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

In applying Principle 4, Feldenkrais recognized that applied minuscule sensory and motor distinctions were critical in ...

Once you know how to determine your competitors' positioning, you can use a technique I call "perceptual mapping" to see how a particular company is positioned relative to its competitors. This is my ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Color science master’s student Andrea Avendano Martinez is graduating from RIT this spring and will begin her career at Apple ...

In the short time since then, we have all experienced ChatGPT and other artificial intelligence (AI) systems known as large ...

Scientists have mapped the brain's electrical activity during lucid dreaming, offering unprecedented insights into this ...

That’s us.’ From Pale Blue Dot (1994) by Carl Sagan. Photo courtesy NASA/JPL-Caltech But what, exactly, should we make of ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

The invitation arrives on thick ivory stock. Friday night, city skyline, a private dining loft where “conversation ...

Creating diagrams that captivate an audience requires a blend of creativity and strategy. Diagrams are powerful tools for ...