PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Buying swimwear doesn't need to be daunting. We've found stylish one-pieces that support in all the right places.

A baby shower is one of the most cherished milestones in your pregnancy journey. It’s a day to celebrate new beginnings, surrounded by people who care for you. And of course, it’s the perfect reason ...

Over the last five years, the shapewear industry has changed tremendously. Gone are the days of only buying grandma-worthy ...

The hype is justified. Uniform is the first 100% mineral sunscreen to feature advanced pigment dispersion technology, meaning ...

Promising review: "If you don't like heavy shoes, this shoe is very light and very elegant, not hard on the feet, easy to ...

"Amazing, very comfy and fit on the foot like a slipper. Simple, sporty yet elegantly casual. Highly recommend" ...

Couldn't get your hands on the cow print sambas? Here are 29 fashion trainers to shop instead–from Salomon, New Balance, ...

Serving as a bridesmaid is a bit like being brilliant backing singer, and it requires a uniform look which allow for flashes ...

Kristin Davis’ sweet pink bag channeled major Charlotte York energy, and we found a $22 lookalike on Amazon — details!

Right now, Target is full of spring and summer dresses that are practically made for wedding season. Romantic chiffon ruffles ...

Every so often, Target will whip up a summer dress so perfect that it stops us — and seemingly, the rest of the internet — in ...