The brands that succeed aren't merely selling products; they're building audiences by operating like media companies.

PepsiCo and Monster battle for energy drink supremacy. Is scale or specialization the winning formula? The market's verdict ...

There’s a new kid on the block in the energy drink space called Lucky Energy, marketed as a "better-for-you" beverage made with five simple ingredients and zero sugar.

The product gives the brand another way to reach consumers and a deeper presence in the $3 billion drink enhancers category.

A recent study from ‘Nature’ is flashing a warning sign on certain energy drinks, with their study linking taurine, one of ...

One ingredient that you’ll see on many cans is taurine. Taurine is an amino acid often added to energy drinks for its ...

Alani Nu and other energy drinks are targeting young women with wellness-themed branding and influencer marketing. Experts ...

Once the stuff of sleepless gamers and skateboarders, energy drinks now promise glowing skin, sharpened focus, and ...

Senator Sharon Keogan says stalling undermines efforts to protect young people from health risks of high-caffeine, high-sugar ...

While there are plenty of great flavors of energy drinks from which to choose on the market, some brands go above and beyond to offer something very unique. Now, a popular energy drink company is ...