What is penetration pricing? Simply put, it’s a pricing strategy where businesses set initial prices deliberately low to ...

Shares of Strategy, the world's largest corporate holder of bitcoin, have soared 75% from their April low, tracking a ...

Subscribers can opt to move down to a new multi-app plan called Creative Cloud Standard, which is $55/month for annual ...

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act. Explore HBR HBR Store About ...

That was the prevailing mood at a recent Retail Gazette roundtable, where a group of senior retail leaders gathered to debate the state of pricing strategy in 2025. Hosted in partnership with ...

As the sector evolves with rapid digital adoption, pricing strategies are also becoming central as to how brands compete. Yet, amid the rush for market share, a troubling trend that’s emerging ...

Let’s discuss AI-driven dynamic pricing strategies, their benefits, implementation challenges, and best practices to ensure competitiveness without alienating your customers. Traditionally ...

and base pricing strategy and optimization. The list also includes promotion spend optimization, channel strategy and net price optimization, channel incentive program design, quoting and deal ...

RIO DE JANEIRO, Oct 3 (Reuters) - Brazilian state-run oil firm Petrobras (PETR4.SA), opens new tab has been able to provide Brazilians with price stability despite market volatility caused by an ...

The Kraft Heinz Company KHC is demonstrating resilience in a tough economic landscape thanks to its effective pricing strategies. In second-quarter 2024, KHC reported an adjusted gross profit of $ ...