Because here’s the truth. Retail media, for all its promise, is not a strategy, it's a channel that optimises for short-term ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share ...

This study focuses on Sina Weibo as the research platform, constructing a corpus of Traditional Chinese Medicine (TCM) marketing content spanning 2019-2024. By integrating four analytical ...

The validation session held at the Ocean Bay Hotel, Cape Point, Bakau, marked another milestone in the Tourism ...

Reddit’s recent study shows that community recommendations on the platform can significantly shape purchase decisions, reflecting how influential these ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

As South Africa continues to evolve in a dynamic global economy, businesses must adapt to emerging trends, technological ...

Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

Famous Brands CEO Kevin Hedderwick said the group's strategy with regards to Africa‚ is to "think deeper rather than go wider." "We want to focus on markets where we currently have representation.