Global attention from the impending high-profile inductions of Roger Federer and Serena Williams helped drive the makeover.

The investments come as several big names in tennis, such as Serena Williams and Roger Federer, become eligible ... models of the organization’s logo, each representing one of the 270 tennis ...

Tennis legend Rafael Nadal, in the final year of his career, turned down a US$150 million contract renewal from Nike and instead went for a partnership with a lesser-known brand. Rafael Nadal hits ...

while her custom tennis looks—created in collaboration with brands like Nike and Levi’s—reflect her Japanese-Haitian-American identity with subtlety and pride. 5. Roger Federer's Uniqlo ...

in Roger Federer ... there’s not a logo to be found. No need—watch aficionados will already know who made it. Bremont, the 23-year-old British watch brand founded by brothers Nick and ...

Rolex is perhaps the only watch brand you'd expect everyone to have ... and unofficially via a fondue-filled wrist shot posted by Roger Federer. Design wise, Rolex has borrowed the integrated ...

Federer also went on to talk about mixing tennis and fashion to create a unique collection with Uniqlo’s new launch ...