Sanrio fans, you need to visit Puroland, a theme park dedicated to Sanrio characters, just 30 minutes from Tokyo.

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Oita Prefecture in southwestern Japan, host to a Sanrio character theme park, plans to temporarily pitch its airport as ...

The Peppa Pig Outdoor Theme Park in Shanghai is slated to open in 2027, with various themed attractions like rides, shows, and a hotel.