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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hair porosity could save your hair and wallet by explaining why most products don’t work for your unique hair ...

Nourishing oils like argan oil, coconut oil, jojoba oil, and avocado oil are brilliant for curly hair. Shea butter and cocoa butter are also excellent for sealing in moisture and giving curls a ...

Here are five African nuts known for their incredible contribution toward beauty and health. Baobab nut is famous for its ...

Daisy yellow is a classic spring mani shade. This plant and mineral-based polish from OPI is made from sugar cane, potatoes, ...

Beauty launches to know, from fragrance debuts and next-gen skincare drops to new SPF products for sunnier days.

Trends transforming natural hair care for Black women, from innovative protective styles to eco-friendly products driving the ...

Find last-minute Mother's Day gifts that ship quickly, but don't look "last-minute" in the slightest. Read on for fail-proof ...

As the sun shines brightly and temperatures soar, our hair often bears the brunt of the heat. Summer's trifecta of sun, salt, ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...