SIDES, the fastest-growing British-born fried chicken restaurant chain launched by YouTube collective the Sidemen, has surpassed the £1M a week mark just six months after opening its first dine-in ...

With this launch, Iceland becomes the first UK supermarket to sell the SIDES range of frozen foods, which start at just £2. Tobit Brown (TBJZL), a member of the Sidemen, said: "SIDES have ...

YouTubers The Sidemen are set to launch an exclusive range of food, so fans can enjoy their favourite dishes from the comfort of their own home. SIDES have announced the launch of their new frozen ...

The Sidemen and Beechdean are excited to announce the latest addition to the SIDES range, Marshmallow Cake, which is launching into Iceland supermarkets nationwide from April 29th. SIDES ice ...

Andrew Howard, Beechdean co-founder and MD Andrew Howard said: “The demand for Sides ice cream has been off the charts. With the Sidemen leading the charge, we’ve seen an energy and excitement around ...

Sides was founded in November 2021 when the Sidemen partnered with virtual restaurant and delivery kitchen operator Reef. Its first physical branch was opened in February 2022 at Boxpark Wembley.