In the left image, the preschooler wears a pained-looking smile similar to the grimacing face emoji, but in the right snap, he is ready for catalog work. His smile is relaxed and genuine.

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Bianca then broke out into what Harbison calls the “freedom dance”, prancing and jumping around with joy. Seeing the pooch’s unbridled happiness as she boogied in heartwarming celebration is sure to ...