Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Founded in 2019, the VaynerX agency saw 20% YoY growth last year and has driven business growth for brands such as Utz.

Prupose driven marketing has been proven to be a successful strategy in helping brands carve a niche for themselves. With ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The ...

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how to stay safe.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

Michael “Wippa” Wipfli co-founded the group that successfully pushed to lift the minimum age to use social media. A week out, ...