Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Captiv8 offers a unified data system, AI automation, social listening tools, and branded storefronts that link influencer, ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Publicis Groupe has acquired Captiv8, a leading influencer marketing platform, as it looks to supercharge its global creator marketing capabilities and cement its position in social commerce.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

The most powerful AI Influencer Platform: Captiv8's top ranked Influencer platform will underpin Publicis' global Connected ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...

New research suggests the widespread marketing of junk food on social media is influencing the food choices of young people.

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

As meme pages evolve into lucrative marketing engines, rampant content copying and unchecked promotions are drawing scrutiny ...