Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

Social media in 2026 is more dynamic, more competitive, and more essential than ever. As platforms evolve, algorithms shift, and user behavior changes at lightning speed, brands must stay ahead with ...

Social media can feel like a wild west sometimes, right? You post something, and then… crickets. Or maybe it’s the opposite, ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. Does your brand have a presence on Instagram? It should. The social ...

Sam Niccolls tells us that the SEOmoz Social Media Marketing Guide has been released. The updated resource for marketers combines the Social Directory with the Social Media Marketing Tactics. Along ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Social media has much to offer small businesses. If you don’t have a social media account for your company in the modern age, you are missing out on new ways to advertise, increase your website ...

Learn how to leverage memes for social media marketing, brand awareness, and content creation. A guide to building a resonant brand voice through meme content strategy.