Social media platforms have evolved beyond simple tools for staying in touch with friends and family. With billions of active ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

DistributeX, a global digital currency marketing and advertising platform, today announced the official launch of its ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

Even the store’s Art Nouveau facade on Rue de la Monnaie has been made holiday-ready, with its windows illuminated daily ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.