“Dorado” means “golden” in Spanish, and the suffix ”-ito ... the owners of Cheetos, Lay’s Chips, and Cracker Jacks. And Frito-Lay themselves are owned by PepsiCo, who also own ...

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country.