Carefully stick each bottle cap onto the desired ... handle-first. Your homemade toothbrush holder is now ready to use!

A toothbrush holder will restore some order with a spot for a tube of Colgate and even a backup brush (in case you forgot to charge your Sonicare). But because it’s often in situ on the sink ...

and included a “stick cutter” in the product’s packaging. As well as clinical, sleek packaging, a campaign was designed to promote “THIS” as a viable alternative to the toothbrush for ...