Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

A Discussion on the Similarities & Differences Between Strategic Marketing Planning and Evaluation. Planning and evaluation are critical elements of a strategic marketing plan. While planning and... 5 ...