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Prior to its 2008 release, Cloverfield had one of the most successful viral marketing campaigns of its time: an untitled ...

Waitrose is continuing to see success with its festive rom-com campaign, ‘The Perfect Gift’, as it remains the public’s favourite Christmas ad for a second week running, according to exclusive Ipsos ...

Q3 2026 Earnings Call Transcript December 11, 2025 Vera Bradley, Inc. misses on earnings expectations. Reported EPS is $-0.3 ...

From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...

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Bank of Queensland (BoQ) has restructured its marketing function, merging it with its digital unit and parting ways with ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance those areas, agencies must show their value more intentionally.

Once the shopping rush of the holiday season winds down, New Year’s celebrations mark the next natural thematic season for ...