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Prior to its 2008 release, Cloverfield had one of the most successful viral marketing campaigns of its time: an untitled ...

Waitrose is continuing to see success with its festive rom-com campaign, ‘The Perfect Gift’, as it remains the public’s favourite Christmas ad for a second week running, according to exclusive Ipsos ...

From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...

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Bank of Queensland (BoQ) has restructured its marketing function, merging it with its digital unit and parting ways with ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

The marketing landscape is always shifting. Algorithms change, new trends pop up, and consumer preferences evolve. Being ...

Success in peaks comes from doing the right things, brilliantly and consistently. Those who start making small, smart moves ...