IndyCar's dismal TV rating from The Thermal Club drew plenty of ire Tuesday, but the issue runs far deeper. The series ...

The inaugural running of The Thermal Club IndyCar Grand Prix has a target audience of 5000 paying attendees, and according to ...

What would move the needle among the demographic IndyCar needs to target most? “If you showed this car and (the new car ...

First, some positives. Two races into the Fox era, IndyCar has seen double-digit percentage growth of its 18-34-year-old audience – the target demographic that weighs heavily in the eyes of ...