TikTok isn’t just feeding social media addiction. It’s now enabling shopping addiction, too. Between January and October, the 170 million Americans who are on TikTok spent more than $10 billion on ...

Part of the appeal of our ads is using the unpolished language that tradies use," Steel Blue told Ad Standards.

A TODAY investigation found that medical scams using AI deepfake videos to sell ineffective products are on the rise. Here's ...

Actionable insight: Mobile is where the disruption from AI Overviews hits hardest. For industries like healthcare and gaming, ...

"at-above-post addthis_tool" data-url=" Advertising Standards Authority (ASA) has made a series of rulings banning adverts ...

OUTsurance’s recent ‘Client Savings’ commercials goes beyond creative storytelling — it reinforces the company’s core promise: to go out of our way to deliver real savings and exceptional service to ...

The website claims that many celebrities used the product and features "testimonials" from actors Kate Winslet, Helen Mirren ...

Kilpatrick’s Barry Benjamin and Bryan Wolin were honored to participate in the firm’s long-running IP Innovation webinar series, with a ...

This week, there’s plenty to watch on the money and lifestyle front. Expect a small but notable tweak to a daily essential, plus a travel deal that’s set to ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Traditional retention tactics—discounts or loyalty points—deliver diminishing returns. Content compounds. A how-to video ...