These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

For the offensive role, the Russian-made S-400 missile system is the prime weapon, capable of tracking and attacking multiple targets within a 600-km range The Tribune, now published from ...

2. Addressing these issues requires an integrated response from all parts of the health and care system. Currently, too many people experience fragmentation, poor communication and siloed working, ...

The much-awaited Integrated Bus Terminus at Panjapur on Tiruchi-Madurai National Highway is finally set to be inaugurated by Chief Minister M. K .Stalin on Friday (May 9). The facility promises to ...

(20 Credits) Global Fashion Branding: Communications will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of ...

The mystery surrounding the asterisk in the title of Marvel Studios' Thunderbolts*, has been officially unveiled, offering a significant recontextualization of the project and its place within ...

BrandPipal will operate as a standalone business unit offering integrated marketing services across global capability centres (GCC), business-to-business (B2B) enterprises, direct-to-consumer (D2C ...

Integrated Data Services has received a potential $99 million follow-on contract from the U.S. Air Force for the procurement of program management resource tools. The Department of Defense said ...